Kenya occupies position 21, recording a 63.7 per cent penetration rate among its adult population.
By Cantona Joseph July 29, 2026 14:57 (EAT)
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The United Arab Emirates ranks second with a penetration rate of 142.7 per cent, followed closely by Malaysia at 131.1 per cent.
South American nation of Peru holds the fourth position with 122.7 per cent, while Vietnam claims fifth place at 122.3 per cent.
Latin American and Southeast Asian markets continue to dominate the upper tiers of usage.
Mexico stands in sixth place with a penetration rate of 113.1 per cent, followed by Thailand at 112.4 per cent, Indonesia at 108.9 percent, Chile at 107.4 per cent, and Colombia rounding out the top ten at 102.6 per cent.
In all ten top-ranking territories, the adult user figures exceed the total adult population, reflecting multiple account holdings, widespread usage across demographic segments, or active guest interactions.
Further down the global standings, Kenya occupies position 21, recording a 63.7 per cent penetration rate among its adult population.
The figures measure the total percentage of the population aged 18 and older actively using the short-form video platform in each specified country or territory.
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